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Related: The traditional advertising model creates ad content that interrupts consumers. Billboards, TV commercials and radio advertisements momentarily disrupt what you actually want to be doing — watching your favourite TV show or listening to a song or chat show. These ads don’t provide any real value to the customer and they don’t offer an immediate reason to even be viewed or engaged with. Instead, they rely on good placement, clever wording and brilliant creativity to capture your attention for a brief period of time. The rise of content marketing In response to these problems and restrictions, content marketing is on the rise. As a marketing alternative, it’s not only more cost effective, but it doesn’t aim to interrupt your customer. Instead, it aims to add real value to their lives and businesses by plugging directly into their interests, problems and challenges. So how does content marketing work? Companies and marketers create content in the form of blog posts, podcast recordings, downloadable guides and infographics, video content and articles that don’t push products, but offer interesting advice, tips and opinions. The value to consumers is provided in two ways: As educational content and as entertainment content. In both cases, access to this content is free, heightening its value. Related: Get the most out of content marketing Here are three ways to get the most out of your content marketing efforts: • Provide content that your customers want. Don’t make the mistake of writing your blog posts about your business. Lesson number one is that people don’t care about your business. Provide valuable content that customers want and need in exchange for their attention. This content can be educational or entertaining. It can be a ‘How to Guide’, an in-depth stats-driven article or an entertaining video. Just make sure it’s about them, and not you. • Focus on content for the customer’s benefit and only occasionally promote or push your product. This is the rule most brands and companies struggle to understand. If you’re going to provide value to your customers, you need to mostly write content for the customer’s benefit and only occasionally promote your products within the content. People are interested in articles and posts that benefit them, not ad posts touting how awesome your products are. Give your customers content that they want, and nine times out of ten you’ll be rewarded with engaged and targeted audiences. • Write cornerstone content. Cornerstone content is content that can be easily found by your ideal customers. It’s content that provides incredible value to customers over a long period of time. How-To Guides, resources, 101 content and instructional videos all fall into this category. It should be content that customers can refer back to, and which has a long lifespan. This also immediately increases the ROI of your content production, as you only need to create the content once, but it will continue to bring returns. Bringing it all together As you make your final marketing push for the year and gear up for next year, make sure content marketing forms a vital part of your strategy. Learn to write engaging blog posts, invest in a podcast setup and push video content. No one is expecting your content to be perfect — you are the expert in your area, and have great advice to share. That’s what will keep your audience engaged and coming back for more. Just remember that this is a long play. Success won’t happen overnight. It takes time to build momentum — but over time, you will notice increased traffic, more leads and more sales. Getting Started • Do you know what your clients are interested in, concerned with or challenged? • Are you offering advice, tips or opinions that tap into these areas? • Does your content mostly focus on your clients and not you? Building a fledgling business is as much about increasing your client base as it is about building a positive reputation around the business and its expertise. Many experts and seasoned entrepreneurs argue that clients buy from people they trust and building that trust hinges on various parameters. Take Steve Jobs, Wendy Luhabe, Richard Branson and many other leading business minds whose brands are built on years of credibility and trust. The truth is that equal attention needs to be given to great products and building trust within your client base. Here are five skills that we’ve used to build our reputation at WordStart. 1Sharpen your writing skills for media and general communication Create media coverage. Write on a company platform (like a blog) or for established media outlets. This will position you and your business in ways that get people to listen and share your knowledge. Having your name next to an article on a respected platform can lead to useful connections with relevant contacts. A series of media features and industry commentary also help to position your business and team as experts in your field. 2Share industry trends People will generally do research in and around an industry to find insights and trends, sometimes before they buy anything in that industry — and even afterwards. When I search for information on photography, Canon appears more than any other brand and they tend to set the scene on which device to buy. Imagine your business is construction and that homeowners endorse your skills as a home improvement specialist. Packaging your knowledge into industry trends is also a great way to use your own lessons about the industry as you grow and it also helps you to connect with potential customers. Useful information with your name on it can increase your sales and client base. Edit Something that cannot be stressed enough is that your writing in client documents can tarnish your brand. Many businesses tend to overlook the importance of grammar in their documents. It can be difficult to reread and rewrite documents that you use in the business, but that is precisely what can lead to the loss of new and existing business. Pay attention to how your business uses language and edit that work. When in doubt, read it again and be sure that nothing was missed. 4Practice public speaking and search for opportunities After you have written for various publications, you increase the likelihood of being invited to speak at conferences and seminars, which means that people put a face and voice to the written expertise. In some instances, the speaking engagements can be paid for by conference organisers which can be an additional revenue stream. Public speaking, especially industry-related speaking, will increase the likelihood of selling more products or services and this will separate you from the competition. By increasing the trust customers have in you, you can improve the likelihood of them buying from you. Once a business is positioned as a team of experts with the ability to speak for their industry, opportunities open up for that business to create unique content. Industry leaders who are able to help the public to connect the dots through the information they share are regularly on guest lists. Is there anything you can share that your industry peers and the public may find eye-opening? There may be a conference organiser looking for you. 5Educate the market and build a client base One of the advantages of being part of an industry is that you have inside information that the general public does not have. This presents an opportunity for you and your business to become a self-nominated industry mouthpiece. When an individual and business share news about an industry, they can create a new client base because the public associates them with that information. One of the best cases in South Africa is Discovery’s Vitality rewards programme, where you earn points for being healthy. This does not mean that Momentum, Bonitas, Sanlam, Sizwe and other players do not have similar or even better offerings. Vitality is more visible and more vocal about the fact that leading a healthier life can get you rewards. A great reputation may lead to positive word-of-mouth for your business and increased sales over a longer period than a single marketing message. Use the PPMT function to calculate the principal part of the payment. The second argument specifies the payment number. Use the IPMT function to calculate the interest part of the payment. The second argument specifies the payment number. Update the balance. Select the range A7:E7 (first payment) and drag it down one row. Change the balance formula. Select the range A8:E8 (second payment) and drag it down to row 30. It takes 24 months to pay off this loan. See how the principal part increases and the interest part decreases with each payment. ![]() ![]() ![]() 1, Mortgage Loan Payments. 5, Enter Values, Loan Summary. 6, Loan Amount, Scheduled Payment. 7, Annual Interest Rate, Scheduled Number of Payments. 8, Loan Period in Years, Actual Number of Payments. 9, Number of Payments Per Year, Total Early Payments. 10, Start Date of Loan, Total Interest. Loan amortization schedule. Analyze your home or car loan with this amortization schedule template. Fill in the loan amount, interest rate, term and start dates to calculate your loan information. Loan amortization schedule. Amortization Schedule Calculator – Word Layouts 7/5/2010 My Excel mortgage spreadsheet This was done using a heavily modified version of the Microsoft Amortization Schedule spreadsheet that Ive re Mortgage Calculator. The loan calculator, mortgage calculator and Using this amortization calculator, set the. Aug 21, 2017 An amortization schedule shows the interest applied to a fixed interest loan and how the principal is. This video shows how to open and use the Loan Amortization Calculator found in Microsoft Excel 2007/2010. ![]() ![]() An office that does not buzz to the sound of a fax machine just feels like a sham. While all other office equipment are minimizing to sleek, “feather-light” designs, there stands unbothered the great old fax machine. In the year 2014, the prototype for the fax machine in use today celebrated its golden fiftieth birthday. The patent to the first invention, though, has been around for over a century. Despite the introduction of several technologies, nothing has quite taken over the fax machine and what it is able to do. It is the Dirk Nowitzki of all office equipment; it has been around for a long time, and is still actually good and effective. Creating Templates – For Letterheads, Fax Cover. Instructions for creating and using templates in Microsoft Word. To add something to the sheet. Download and personalize Sample Fax Cover Sheet basic_10 Using Microsoft Word, then Fax Online with MyFax or print and use with your fax machine. ![]() For the bulk of business documents still transferred through fax, are accompanying sheets that indicate details and contact information of both senders and recipients. Generic Fax Cover Sheet Microsoft Word. File Format • DOCX Size: 10 KB To help you format your cover sheets, these and MS Word templates show the contents that should typically go into them. For more convenience, you can easily choose to use any of these. What’s on a Fax Cover Sheet • The name of the sender, along with his contact information and address • The name of the recipient along with the same details • Date of sending • Subject of the fax • The number of pages to the document • The classification, for instance if it is “confidential” or “urgent” The Purpose of a Fax Cover Sheet It is not a requirement to attach cover sheets with documents. However, it does help a lot for you to ensure that the documents you are sending out goes exactly to the intended recipients. The person you are sending it to could not be around to pick it up, but because the cover sheet specifies who it is for, it ensures that it does not go into the wrong or even careless hands. Because it is also classified, recipients will immediately know how to handle and how to go about the faxed documents. Printable Fax Cover Sheet Microsoft Word. ![]() ![]() ![]() File Format • DOCX Size: 2 KB The Format of a Fax Cover Sheet The contents of a fax cover sheet can range from the most basic, covering the ones listed above, to the most detailed. For the usual format, see these. Other cover sheets, though, omit the “classification” section. Others too can provide for more specifics, for instance • the action/s that should be taken with the faxed documents, and • subjects and dates of related documents to the current fax chain. Use these templates for your actual cover sheets, or for your reference. With its novel features, it is unlikely that the fax machine will ever lose its touch. There are now so many applications that can function like one, but people still continue to use it. It is safe to say that even in more years to come, the fax machine will remain a staple in the office much like bread and butter. To the Free Printable newsletter. (No spam, ever!) Subscribe (Free!) Cover sheets in PDF format are ready to print and use. They can be opened and printed with Adobe Acrobat Reader. Cover sheets in DOC format can be opened and printed with Microsoft Word and many other word processors. You can customize these files by adding your business name, address, and logo if desired. Ready to give up your old fax machine in exchange for convenient Internet faxes? Read this FAQ on. Get easy answers to your. More useful resources: from your computer. ![]() Whether you are looking for an elegant feast or a comfortable, light-hearted Thanksgiving, these free templates or printables from Microsoft can help with the preparation. These ready-made tools can really save the day when it comes to invitations, decorations, menus, and more. Not a celebrator of Thanksgiving, or have a different harvest occasion or project in mind? You can also try. Find these templates in Microsoft Word by going into the menu under File > New and then searching for the template's name. 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I have a standard form that I have to affix to invoices, etc that requires me to enter account,po, etc. I have been doing this in the past using adhesive labels. I would like to have a master-object that is 'form' in nature that i can drop onto any word document, fill out with appropriate info (kind of like a 'Rubber Stamp' - any possibly set it up globally so that fellow coworkers can use. My ultimate goal is to cease 'printing, coding, scanning and then emailing' this type of task - I would like to do this all from a desktop considering almost all my receipts are via email. Any takers??? Ps I am willing to explore other programs to do this (ie some sort of adobe 'form stamp' or something. Anything to help me avoid the long task of printing, coding, scanning. There is a commercial program that does this, I think called Stamper. I do it using AutoText entries that I create. ![]() ![]() ![]() ![]() Most of them (not intended to be filled in but just to appear on the document like COPY) are WordArt saved as AutoText. To have something that had to be filled in I would put it as a TextBox with perhaps Text or Calendar Content Controls (on the Developer Tab). No developer tab? To use AutoText in Word 2007 I would use the Add-In from Greg Maxey. See It is called Building Block Enhanced Gallery Tools, I think. AutoText can be stored in a that can be shared. It becomes an Add-In that works in the background. You insert AutoText by typing at least four unique characters of the AutoText entry name and pressing the F3 key. Charles Kenyon Attorney at Law Madison, Wisconsin wordfaq[at]addbalance[dot]com I am not concerned about my email address being displayed. |
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March 2018
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